A land of milk and honey - Schwaebisch Hall (really?)

I guess the lesson from this article is that you have to be aware of your influence. In this case I suspect that the author of the article didn't expect that her article would have such a big impact. This reminded me very much of the influence of senior managers in big companies. When they make any comments (maybe exaggerated like in this article) that tends to become the law of the land for the people who report to them. So they have to be careful what they say otherwise they may experience unintented consequences like in the article above.
On the other hand it would make sense for the readers of the article as well as the employee's of senior manager in big companies to evaluate these statements. Don't hear only what you want to hear or what you think you are expected to hear. Listen, take some time to think and then act. If it sounds too good to be true then in most cases it will be.

A different kind of coffee

Are you looking for more purpose in your job? If yes, this might be an inspiring article. I don't think you have to necessarily change your job to achieve that. It depends on how you approach tasks in general. In this case it is interesting to see how you can start something that was done before and still be successful at it. OK, successful is probably a little early for this but nevertheless this is not a fantastic new idea that nobody had before. It is actually some pretty mundane idea but since they really wanted it they made it work (so far).  For most people the question will be "Are you willing to pay the price for it?"
What you do depends on you and nobody else, as long as you are willing to pay the price for it.