Are you looking for more purpose in your job? If yes, this might be an inspiring article. I don't think you have to necessarily change your job to achieve that. It depends on how you approach tasks in general. In this case it is interesting to see how you can start something that was done before and still be successful at it. OK, successful is probably a little early for this but nevertheless this is not a fantastic new idea that nobody had before. It is actually some pretty mundane idea but since they really wanted it they made it work (so far). For most people the question will be "Are you willing to pay the price for it?"
What you do depends on you and nobody else, as long as you are willing to pay the price for it.
