I agree with this article and the question behind this is: "What does your company do to stay innovative?" It's easier said than done to stay ahead of the competition. Most companies need to do more with less and this will not change. You have to life with it and hopefully life well with it.
Does your company generate enough idea's for improvements? Do you really follow up on your idea's?
If you want to have a company or a job tomorrow you better start thinking what you can do to stay ahead of the competition.