It's important to have an answer to that question because you need to know what special skills you have in order to show that to someone else. It doesn't matter if you own your own company, if you're an employee or if you are a Manager and it doesn't matter if you're unemployed and looking for work. I consider it a basic form of Self-knowledge and Self-Marketing. If you want others to buy into what you have to "sell" you need to be able to make a compelling point. What are your special skills? What have you achieved with your special skills? Why should I care that you have special skills? Are your skills really unique? How could these skills be a benefit to what you're trying to do? I think everyone has something unique to offer and in order to show that to others you have to put some work into it. If you haven't done it yet, sit down and make a list of your strengths and weaknesses, your likes and dislikes, your experiences and desires. Take your time and be very specific about the results you have achieved so far and what you want to achieve going forward. Focus on your unique skills and experiences and don't copy someone else becaue if you do what everybody else does why do you expect a different result?
Put some effort in yourself to be able to show others that you can contribute and how you plan to do that.