Are you setting goals to feel good or do you actually try to achieve them? The feel good goals are something like a new year's resolution to eat healthier. For an organization it might be something like finally getting to work on a project that you know should have been done a long time ago but you never had the resources and time to do it.
You know you should do that or you know you want to do that but then again it is really hard to make the necessary permanent changes. Do you like Broccoli, carrots, salad and apples? Are you sure you can eat that every day and enjoy it? Are you committed to spend a considerable amount of time to find, try and shop for different recipes to make these dishes actually delicious? Or do you just like to talk about it with friends and colleagues how difficult it is to actually reach that goal? Maybe you already have an excuse in the back of your mind because you are not really committed to achieve what you say you want to achieve.
Talking and complaining about it doesn't get anything done and doesn't make you feel better (long term).
If you set a goal for yourself or your organization think hard (not necessarily long) about what is really important to you! Forget the feel good goals, because they will in most cases just waste your time, and focus on the goals that you are committed to achieve. Think not just about the goal itself but also about the time you spend to achieve that goal because you will spend a good amount of time to reach that goal.
