Are your projects focused on your customer needs or are they centered around internal process and system challenges or some other non-customer centric issues? Have you verified with the correct stakeholders that their perceived business problems are the correct problems to focus on?
Everything you do in a business environment should keep the customer benefit in mind. The customer should be the North Star of every business. There are many other goals that are important but they won't matter that much when you have no customers.
Schedule your time with that in mind and always remember how you can communicate effectively with the customer to show them what you do for them.
